News & Insights|Media Mention Barbara Bush and Betty Ford – How Two First Ladies Mastered Unique Aspects of End of Life Planning Forbes April 18, 2018 Read the full article Research Areas Communication & Decision Making Featured PAIR Center Researchers BA Kuldeep Yadav MPH Elizabeth Cooney-Zingman MD, PhD Scott Halpern MD, MSHP Kate Courtright Topics Advance Care Planning Related News & Insights October 5, 2026 Lung Cancer Screening Isn’t Enough. Pay People to Quit Smoking. August 31, 2026 $25 Nearly Doubled Black and Hispanic Clinical Trial Enrollment